You can have the best insights and perspective in the industry, but it won’t matter if no one engages with your content. The reality is effective asset management communications require a combination of accurate and insightful content and good design.

That is why I am thrilled to announce that Emerson Ward has been named the Assette design partner of choice. As a boutique creative agency focused on the asset management and fintech communities, they understand how design can help a firm standout in a crowded market. Through our new partnership, we will help asset management firms deliver exceptional content with outstanding design.

To celebrate, we’ve invited Brian Ward, the Founder and Creative Director at Emerson Ward to be our first guest blogger on Insights. His post - Data & Design: Two Sides of the Same Coin - has great insights on why firms need to be paying attention to the intersection of data and design. He even included a few reminders on the fundamental principles of design – don’t miss it!